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Condé Nast is folding Pitchfork Media into GQ

Not surprising tbh. Poptimism won, rock died and the marketable parts of the indie aesthetic got absorbed into the mainstream. You don't need a special website to tell you to like Olivia Rodrigo and Ariana Grande. Maybe the Hipster Runoff guy was right when he had a nervous breakdown over Lana Del Rey.
 
Rolling Stone just ran this piece: https://www.rollingstone.com/music/music-features/pitchfork-music-gq-1234949447/

And I was very surprised to see where this anchor text went:

It might sound incredibly lame and pathetic, but it’s no exaggeration to say that Pitchfork has been as big a part of my adult life as anything besides my wife and two kids. I started reading it as a journalism major at Northwestern University in the early 2000s, tantalizingly close to the site’s old Chicago headquarters, not that I remember knowing it at the time. A review of indie-rock heroes Dismemberment Plan let me know I should be bummed their planned set on campus was rained out, a feature on the 50 worst guitar solos ever rewired my brain into the notion that Pink Floyd might suck, actually, and scathing reviews of the then-upstart emo band Jimmy Eat World called into question all the enjoyment I’d felt seeing them live at a tiny venue and memorizing every nuance of their CDs as a teenager in Arizona.
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That which is dead can never die, my board bros.
 
I don't know how to feel about that.
 
Strange that this guy would be too lazy to take the extra minute and find the actual article on the Wayback Machine, choosing instead to link to Where Self-Celebration Happens, but I'm glad Mike McKenzie is getting a few extra hits this week.
 
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